In a world where we are inundated with a plethora of brands and branding signals at every turn, how will yours stand out from the crowd? Here, I list the five main advantages of having good graphic design for your brand and business strategy.
#1 Good Design Work Will Make Your Business Look More Professional
You only get one shot to make a good first impression on potential customers and clients, so you better make it count. That first impression might be your website, business card, brochure, apparel, or signage. Regardless of what it is, while your customers and clients (most of them anyway) are not design experts, they can still tell good design from bad design. In a 1973 lecture, former IBM CEO Thomas Watson Jr. declared at the University of Pennsylvania, that “good design is good business” – and this could not be truer. Professional graphic design can make any company, big or small, look strong, reliable and expert.
#2 Good Design Makes Your Brand Identity More Consistent
Your brand is the promise you make to your customers and clients, and nothing screams amateur more than inconsistent branding. Apart from giving your organisation a more united front, consistent branding throughout all your channels will create a seamless experience for your customers both offline as well as online.
#3 Good Design Will Help You to Reach and Appeal to Your Target Audience
Any good graphic designer will take the time to get to know your target audience – i.e. the people who are most likely interested in purchasing your products or services. The branding of a company who say provides drama classes for children would be different than that of a company who is trying to sell security systems for the home. Good, targeted design will connect your business to the right audience.
#4 Good Design Will Help You to Organise and Present the Information You Want to Communicate to Your Target Audience
Any good graphic designer will not only take the time to get to know your target audience – they will also take the time to get to know your business and the goods or services that you have on offer. Sometimes, it can be hard to communicate to your target customer what it is exactly that your business sells. A graphic designer will organise the information you want to put forth to your client, in a way that your customers and clients can easily navigate.
#5 Good Graphic Design Will Help You Stand Out from Your Competition
Finally, managing a brand in the age of DIY can be quite the challenge. You run the risk of your business looking like all the rest. However, good graphic design will help your business stand out from the clutter. Your business is different, the products and services you offer are different, the way you treat your customers is different and your brand is unique – so treat it as such.