Category: Business

The Marketing Mix | 7P’s of Marketing Case Study

The Marketing Mix | 7P’s of Marketing Case Study

The marketing mix is a module used by businesses to determine how to market a product. The marketing mix can also work for services. This case study will break down the marketing mix for the Scottish music festival T in the Park, which is unfortunately no longer with us.

Five Reasons Why Small Businesses Should Not Skimp on Good Graphic Design

Five Reasons Why Small Businesses Should Not Skimp on Good Graphic Design

In a world where we are inundated with a plethora of brands and branding signals at every turn, how will yours stand out from the crowd? Here, I list the five main advantages of having good graphic design for your brand and business strategy.